Recently, Google hosted Marketing Live 2022 and released a lot of cool features for Shopping Ads. Here’s a roundup of all the Google Shopping Ad features retailers should know about! Highly visual ad experiences on Search Later this year, advertisers will be eligible to show new, highly visual Shopping ads to U.S. customers. These will …
Vehicle Ads
Vehicle ads are a new Shopping Ad Type that help you get in front of auto shoppers online at the right moment, with the right listings & information to move them closer to a purchase. Key benefits include: More qualified leads shows customers key information and visuals about the car before they click so you …
Image Extensions
Rather than showing on a separate ad type like in Gallery Ads, the Image Extensions is an extension for Google which will be tagged onto your text ads. They are eligible to show across both desktop and mobile. These can also be used from the account level down to an individual ad. On Average, brands …
Google Partners Program – Update
PIC has maintained Premier Partner status for several years. Starting in February 2022, companies need to meet the Partner requirements and be in the top 3% of participating companies within a given country to become a Premier Partner. Below are the areas that Google Premier Partners are judged. Performance The performance requirement helps ensure that …
New Google Campaign Type: Performance Max
Currently in Beta, Performance Max Campaigns are a new way to access all Google Ads inventory from a single campaign, investing your advertising dollars where the Conversion Opportunities are: YouTube Display Search Discover Gmail Maps With the help of automation and Smart Bidding, it helps you maximize performance and deliver results against the goals that …
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