Matt has been working on transitioning PIC clients’ analytics and data from Universal Analytics (UA) to the new Google Analytics 4 (GA4)! With multiple resources available below to familiarize yourself with the changes, Matt also provided some key takeaways from the GA4 introduction. Tracking Model Change GA4 switches from “session-based” tracking such as pageviews in …
Browser-based Websites with Specific Purposes
We have a handful of tools Matt uses on a semi-regular basis that others may find useful! Some of these Matt stumbled across on his own while others have been shared with him by other team members over the years. Everything is browser-based! They will work regardless of the operating system you use. Useful Tools …
Continue reading “Browser-based Websites with Specific Purposes”
Using Yoast SEO Plugin for Open Graph Data
The Yoast SEO plugin for WordPress includes a section for Social settings that populate Open Graph (OG) data on Facebook and other platforms. Open Graph data refers to the metadata that social platforms use when content is shared via a status update, post, etc. Default OG Image Setting : Yoast SEO > Social > Facebook …
Continue reading “Using Yoast SEO Plugin for Open Graph Data”
Screaming Frog: Scan & Search HTML Code
Screaming Frog has a lesser-known ability to search through HTML code as it scans a site. For example, you can have Screaming Frog keep tabs on which pages have the GTM script installed vs those that do not. Another use case is to have it search through pages that are referencing an ex-employee or old …
Scribe: Tool for Easy Creation of Step-by-Step Guides
Scribe is a tool that makes it simple to create step-by-step instructions and guides in a short amount of time. The guides can be shared via ink, exported into a PDF, embedded onto a webpage, and more. You can install a Chrome extension or use the desktop app version for steps not based in Chrome. …
Continue reading “Scribe: Tool for Easy Creation of Step-by-Step Guides”