Agile Rising wanted to see if they could get a cookie banner on their site, at the very least to control Google Analytics cookies. PIC sold them a PIC Point to allow Matt to take it as far as possible, then regroup. Here’s how the project worked… Allow Cookiebot to scan the site. Matt reviews …
CallRail Tracking Update
The Client Success department is taking ownership of CallRail when it comes to tracking. We’ve had a few issues on certain accounts over the past several months. This has required some digging on our part in order to clean up data that is flowing – or not flowing – in Google Analytics. Static Tracking Numbers …
GDPR & Cookie Consent
General Overview General Data Protection Regulation (GDPR) is legislation that was put into effect May 28, 2018 and aims to protect the personal data of EU consumers on the internet. Most people are familiar with GDPR based on their constant interaction with “consent banners” which ask for you to approve or deny the use of …
SEMrush & Backlinks: Link Disavow
Google has made a couple algorithm updates this year penalizing spamming sites. Google traditionally views these types of sites as those dropping malware on users or being a bad actor in some other way. However, with the vague details of the algorithm updates, I’ve started to review backlink profiles on SEMrush in an attempt to …
GTM & GA: Using a Cookie to Identify Internal Traffic
Excluding IP addresses from GA has become a hassle with remote users at every company as well as some businesses not having (or knowing if they have) a static IP address. One way around this is to identify “internal traffic” via a cookie in a user’s browser. The cookie is set in GTM while a …
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