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Site performance is something we’ve been trying to improve on a couple of client sites over the past few months with the hope that we’d see a rankings bump. Namely Rosen & Perry and The Family Clothesline. When putting together a site performance document for Celerant (FCL’s vendor), I came across some semi-hidden features in …
Continue reading “Hidden SEO / PageSpeed Tools in Chrome Dev Tools”
We’ve had a few clients have traffic / tracking issues on their sites recently. These issues sometimes go unnoticed until prepping for a meeting (or the client catches it). Google Alerts can help notify us of potential issues right when they happen. To set up, navigate to your Google Analytics View > click Admin > …
Continue reading “Google Analytics Alerts for Traffic Changes”
If you’re seeing anything odd in Google Analytics (e.g. low bounce rate, increased pageviews), you can almost always find the issue using Google Tag Assistant and/or GTM Preview Mode. Google Tag Assistant = Chrome extension that will analyze Google scripts on the page and alert you of any install issues or tags not firing properly. GTM Preview Mode = To see more …
Continue reading “Diagnosing Traffic / Tracking Issues in Google Analytics”
Google has a special type of ’Rich Result’ for job listings that typically display for sites like ZipRecruiter, Glassdoor, LinkedIn etc. Any site can actually be shown here by adding Job Post Schema to a site (i.e. client sites). This is great for accounts that are heavily into recruiting/hiring/scaling. That being said…if your information across …
Regular Expressions (RegEx) = characters used to define a search pattern RegEx seems like a massive headache once you start expanding beyond standard pipe (|) usage. But if you learn a just a few more basic characters, you can create more specific filters in GA, and also use them to define filters in DashThis instead …
