What is Performance Max? Google introduced Performance Max at the beginning of 2022. The “idea” behind Performance Max is to have it complement your existing Search campaigns. This summer, Google has pushed advertisers to switch Smart Shopping campaigns to Performance Max or add Performance Max to your active campaigns. Benefits (According to Google) Google claims …
Instagram Reels API
Meta recently announced it is introducing Reels APIs to several endpoints on the Instagram platform. In Q1, Meta revealed Reels now makes up more than 20% of the time that people spend on Instagram! Meta’s plan is to continue to push short video content with the rise and dominance of Tik Tok. Meta is expanding …
Employee Sharing on Social Media
We have been working on an updated PIC social strategy. One of the main focuses of this strategy is increasing engagement and interactions. Here are two ways you can help! Sharing a post on any platforms PIC uses (LinkedIn, Facebook, Twitter, or Instagram) is encouraged, but LinkedIn will be our main focus since it allows …
Facebook Business Manager Setup
Below is a guide for setting up the Facebook Business Manager for PIC clients! Here you will find what steps and information are needed from both PIC team members and from client representatives to get FBM up and running. Creating Business Manager Go to: business.facebook.com/overview Click “Create Account” Enter all information needed including a) Business …
What is Facebook IQ?
“Your go-to source to help you build future-forward strategies with foresight at the intersection of people and social technology.” – About Facebook IQ Facebook IQ is a set of resources and tools for Facebook business managers from experts. There are plenty of videos, interactives, and infographics as guides for different industries and advertising needs. Ad …