HubSpot Campaigns

HubSpot Campaigns Track complex campaigns with one source of data. Too often, marketers need to pull customer data from several sources to create targeted and personalized campaigns, resulting in a disjointed and frustrating customer experience. Marketing Hub is the only marketing automation platform built on top of a CRM. Which means not only are all …

Hero Mission Content

What the heck do we do with all this content? How do we use this content? Now that we know who our Hero is, and we are writing all this good content, what do we do with it? The blog posts and offers will hit all the touchpoints on the Hero’s journey and provide offers …

Geo Targeted Quick Campaign

Often, we have clients participating in a tradeshow or convention and want to reach attendees to get appointments or exhibit traffic. PIC has a campaign strategy in place to quickly implement these short campaigns. The object is to reach as much of the show attendees as possible to get appointments scheduled and / or get …

Meeting Packet Workshop Tips

Last week the Account Management team held their first Meeting Packet Workshop. We demonstrated preparation for the LAP review, an important client-facing review meeting! Here are some tips for creating a meeting packet like the LAP review: Guides for Margins You can set where your margins appear on a PowerPoint presentation to keep items like …

NextDoor Advertising

What is NextDoor? NextDoor is a social media app that is specifically geared toward neighbors staying connected and sharing information about their neighborhoods. Some of what you see here often are posts: Recommendations for service providers from dog sitting, to pizza, or home improvement contractors. Updates on neighborhood events like block party or community day …