Facebook has really enhanced their post creative tools, especially Creator Studio. This makes it possible to create Instagram posts, Facebook stories, IGTV and use more of the tools available in ads for organic posts. This also allows Instagram posting and scheduling from a desktop that was previously not available, making it much more convenient and …
Facebook On-Platform Campaign Funnel
Finding the right audience that is specific enough to limit wasted impressions which increases the cost per result. By using audience creation strategies on Facebook (and HubSpot), we can create a funnel using inexpensive engagement ads to create a specific audience to which to target our more costly conversion-based ads. This is essentially using awareness, …
Facebook Ad Library
If you need an idea or want to see what the competition is doing, you can look in the Facebook ad library. It will show what ads ran on which platforms and when. To find this, go to the Facebook page for the business you want to snoop. On the Right side find the “Page …
Chrome Extension for Text Case & Character Count
Simply called “Change Case” lets you paste text and then change to all caps, lowercase, or sentence case Ultra accurate word counter lets you highlight text and get the character/word count
Facebooks Ads Dynamic UTM tagging & UTM Builder
Facebook ads allows you to use dynamic tagging to automatically tag variables. This allows it to tag when an ad/traffic is from Instagram vs. Facebook vs. Audience Network. It also has options to tag placements such as news feed, stories, or right-hand column ads audiences, and ad content if you want to. Inside the Ads …
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