Why Stripe over PayPal for Payment Processing

AGX reached out to us to handle a few changes / projects for their website. The main request was to build and implement a page with a payment form. AGX had no payment processer in place, but had mentioned PayPal due to their concern with security. Gravity Forms has several integration with PayPal products, so …

HubSpot Strategy – Hand-Raiser Form Field

Good content often results in many window shoppers, who are “here for the free content”. How do we segment SQLs from those “just looking”? Create a ”Hand-Raiser” Form Field and add to form Add a workflow to notify sales of this high priority lead Strategy Used for EnergyCap.com Add  “Would You Like A Sales Call?” …

Facebook On-Platform Campaign Funnel

Finding the right audience that is specific enough to limit wasted impressions which increases the cost per result. By using audience creation strategies on Facebook (and HubSpot), we can create a funnel using inexpensive engagement ads to create a specific audience to which to target our more costly conversion-based ads. This is essentially using awareness, …

HubSpot to Gravity Form Integration

1) Add HubSpot Add-On to WordPress In Word Press select “Forms” “Add-On” and install the HubSpot add-on. ​ Once, the HubSpot add-on is added to Word Press, it will show on the DashBoard. Select “HubSpot”> “Forms”>”Create New” to create a new HubSpot form.  2) Create HubSpot Form Give it a title that will be recognizable Insert the …

Process – SEO Spot Check on Website Launch

Post-launch, I have a process in place to check a few key SEO items on new sites. Domain Redirects = Check to make sure www. and non-www. versions of site are redirecting to the correct place. Same with the http and https. Screaming Frog = Full site scan to look for the following issues… 4xx …