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Facebook ads allows you to use dynamic tagging to automatically tag variables. This allows it to tag when an ad/traffic is from Instagram vs. Facebook vs. Audience Network. It also has options to tag placements such as news feed, stories, or right-hand column ads audiences, and ad content if you want to. Inside the Ads …
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Excel has an add-in called Facebook Ads Manager for Excel (FAME) that allows you to pull a custom report quick and easy. Once installed into Excel, you can choose which metrics you want to report on, what time frame, and how to break it down. Regularly used report settings can be saved for future use.
There is an option to create dynamic ads in Facebook. You add several images and text options and Facebook evaluates and shows the best performing combinations. Pros: Facebook does the analysis for you to optimize. You can see how each part contributed. Cons: You give up much of the control over testing. Takeaway: This is …
Facebook Marketing Partners has many resources for both planning and presenting social media. One that can be a benefit to all of us are pre-made PowerPoints presentations that you can use in whole or individual slides to demonstrate how FB and IG can benefit their marketing plans. Stats Examples Specs Options Strategy
