Process – SEO Spot Check on Website Launch

Post-launch, I have a process in place to check a few key SEO items on new sites. Domain Redirects = Check to make sure www. and non-www. versions of site are redirecting to the correct place. Same with the http and https. Screaming Frog = Full site scan to look for the following issues… 4xx …

Using Hotjar Heatmaps

After re-designing a new website, we wanted to see where our users were going​ Heatmaps from Hotjar shows us analytics based on where users are clicking. You can see desktop, mobile, and tablet as well as clicks, mouse movements, and how far down users will scroll

Schema for Job Listings

Google has a special type of ’Rich Result’ for job listings that typically display for sites like ZipRecruiter, Glassdoor, LinkedIn etc. Any site can actually be shown here by adding Job Post Schema to a site (i.e. client sites). This is great for accounts that are heavily into recruiting/hiring/scaling. That being said…if your information across …