Cookie Consent Project: Example

Category : Knowledge Share

Agile Rising wanted to see if they could get a cookie banner on their site, at the very least to control Google Analytics cookies.

PIC sold them a PIC Point to allow Matt to take it as far as possible, then regroup. Here’s how the project worked…

  1. Allow Cookiebot to scan the site.
  2. Matt reviews how key scripts deploy on the site. AGI deploys Google Analytics from a Woocommerce extension, so it can’t be controlled with GTM.
  3. Drop Cookiebot auto-blocking script on the site for only EU users. Matt uses VPN to test and finds that it broke the following functions:
    Hamburger menu on mobile
    Stripe credit card form
    CAPTCHA on Gravity Forms
  4. Matt removes auto-blocking script
  5. Research into GTM + WordPress plugins that support Woocommerce
  6. Matt finds and tests two GTM plugins: one is able to report on eCommerce data with minimal edits to GTM and no additional markups needed in site code
  7. Matt deploys new GTM plugin and sets up GTM to work with Woocommerce following dev instructions
  8. Matt gives Brad a summary of where the project is at and net steps to getting Cookiebot working with the site.

For most clients, working on Cookie Consent on a stop-and-go basis via points is the best option because it keeps the contract cost controlled for all parties.