The full presentation is available here in the Retrospective for Rock N Rescue’s Dealer Page

LaunchPad & Growth Driven Design
PIC’s LaunchPad websites are state-of-the-art websites, designed to current standards that give Marketing control of the content without reliance on the IT Department.

GDD Themes
Establish: (1)Harvest by adding action items to complete important items (2)Audience by adding action items to get people engaged (3)Value by adding action items to review if people actually care
Optimize: (1)Usability by adding action items to make sure the website is intuitive and help users (2)CRO to reduce the friction points (3)Personalization by providing a hyper-relevant experience for each user or segment
Expand: (1)Launch new digital web Products (2)New ways to use value in the website in different stages of the Journey (3)Use your website for other department’s Teams

Step 1: J2Do Workshop
Job story workshop with the client provides us with the starting point for alignment. For Rock N Rescue, the Job Story looked like this:

As an… owner of a brick and mortar or eCommerce climbing/rescue supply business looking to find products I can add to my catalog offering…
When I… am looking at the “BECOME A ROCK N RESCUE DEALER” page…
I want to… understand more of what a partnership would look like including details on discounts and inventory…
So I… can self qualify before spending time researching something that I may not qualify for or like.

Step 2: Action Card
The action card covers the hypothesis statement of the client as well as answering why the hypothesis is believed to be correct and the expected impact of that hypothesis.
Outlining the experimental design is built out in Asana. This is where all the work happens.

Step 3: Retrospective
The Retrospective is where we take what we have learned and share it with the team. There are two retrospectives. Team Performance is how the team performed and how can the team improve for the next project. User Learning is what we learned from this J2Do user and how we can incorporate what we learned into our work.

You can use measurements like a Quality Score out of 10, listing the biggest setbacks encountered in this project, and listing possible improvements to help mitigate those setbacks such as BORRAT Improvements, including the project in cadence meetings, and finding “work together” time for members of the same small teams.

Improvements to the team feedback form can also be involved in the Retrospective. The current form questions can be expanded to include how well the project objectives clarified.

BORRAT Task
When looking at BORRAT tasks and improvements, you’re concentrating on Background, Objective, Requirements, Resources, Approach, and Timeline. The BORRAT Task includes all of these aspects to keep the project in alignment throughout the process.

See the full presentation here!