Google Analytics – Bot Traffic in Network Report

Category : Google Analytics

Jeff identified junk traffic in Analytics for LCS. All (direct) traffic from Boardman, OR.

Boardman, OR and Ashburn, VA are data center hubs, and increases in (direct) traffic from these cities signal that a site is getting hit with bot traffic.

Instead of filtering out the cities from GA, use the Audience > Technology > Network report to identify the Service Provider of the traffic. Validate that no legitimate traffic is coming from the Service Provider, then create a custom filter for ISP Organization.

For LCS, the filter setup was Custom > Exclude > ISP Organization > amazon\.com