Recently, Google hosted Marketing Live 2022 and released a lot of cool features for Shopping Ads. Here’s a roundup of all the Google Shopping Ad features retailers should know about!
Highly visual ad experiences on Search
Later this year, advertisers will be eligible to show new, highly visual Shopping ads to U.S. customers. These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout the page.
Showcase multiple product images within Shopping ads in the U.S.
Along with information such as product descriptions, reviews, and product availability with no further action required of advertisers.
Streamlined buying journey for shoppers
Skipping the product page, people who are ready to buy will now have the option to go directly from Google to the checkout flow on your website.
Product feeds on YouTube Shorts and YouTube Search
Product feeds are expanding to YouTube Shorts, allowing you to show beautifully curated product images to billions of people watching short-form content, and inspire potential customers on YouTube Search as they look for their next video. This feature will soon be available through Video action campaigns.
Seasonal promotions with burst campaigns
Later this year, you’ll have the option to run shorter campaigns and meet your store goals in two weeks or less during short seasonal events like Father’s Day or Black Friday.
Showcase your loyalty benefits and attract new members to your loyalty programs
You will be able to showcase your loyalty program benefits – such as deals, free shipping, and points – to shoppers in the U.S.
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