Google’s Custom Audiences

Category : Knowledge Share

We can use custom audiences to target visitors who may be searching for terms around products and services, who have visited a competitor website, or who have shown interest in similar products or services you offer.

These are not remarketing audiences but a great way to get in front of someone who has not visited a client’s website.

The image below provides an example using the client with metal testing devices and services. We have implemented three of these audiences to test in the upcoming quarter:
-Visitors searching for Metal Testing
-Visitors who have visited a competitor website for Metal Testing Analysis
-Visitors searching for the devices (high-cost items) that Verichek uses to complete the Metal Testing

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