Those who win this holiday season are the companies that respond most quickly to the pandemic’s effects. It’s vital for retailers to be discoverable online.

The growing customer preference for shopping locally will likely continue into the holidays and beyond. Local ads appear on Google Maps, Search Network, YouTube, and Display Network.

In-store shopping may look different this year as alternatives like curbside pickup and contact-less buying become the norm. Google responded by adding the ability to note which inventory is available for curbside pickup right in the company ads. Consumers who decide on in-store shopping will likely opt to shop during low-traffic times so we may see more in-person holiday shopping activity before the usual Black Friday rush.

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https://www.thinkwithgoogle.com/consumer-insights/pandemic-holiday-shopping/