HubSpot Forms – Always Create Contact for New Email Address

Category : Hubspot

This is a new option when creating forms that will help maintain data accuracy.

The problem:

  1. Prospect fills out a form for a webinar.
  2. Prospect decides their colleague should also go to the webinar.
  3. Prospect fills out the form again and overwrites their contact data in HubSpot.

In the past, you needed to either turn off cookie tracking on your form OR live with every submission from the same browser overwrite existing information on a contact record. This could be sporadic or massive if the form is being filled out at a trade show.

The solution:

When creating your form, turn on the “Always create a contact for new email address” found within the options tab.

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