Good content often results in many window shoppers, who are
“here for the free content”. How do we segment SQLs from those “just looking”?
- Create a ”Hand-Raiser” Form Field and add to form
- Add a workflow to notify sales of this high priority lead
Strategy Used for EnergyCap.com
- Add “Would You Like A Sales Call?” checkbox to form
- Create a workflow to notify sales
30-Day Results
- 19 form submissions: no=9 yes=10
- The client says lead quality is good.
Benefits
- Immediate value
- Workflow adds urgency for the sales team
- Quick win for sales & marketing alignment
