Process – SEO Spot Check on Website Launch

Category : Knowledge Share

Post-launch, I have a process in place to check a few key SEO items on new sites.

  1. Domain Redirects = Check to make sure www. and non-www. versions of site are redirecting to the correct place. Same with the http and https.
  2. Screaming Frog = Full site scan to look for the following issues…
    • 4xx errors
    • Broken images / CDN issues
    • Internal site 301s

This process should happen immediately after general testing of the site on both mobile and desktop.

Any future launches (big or small), give me 1-2 days notice and I’ll run through this process with you on launch day.

HTTP Status Check

ScreamingFrog SEO Spider Download

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