Post-launch, I have a process in place to check a few key SEO items on new sites.
- Domain Redirects = Check to make sure www. and non-www. versions of site are redirecting to the correct place. Same with the http and https.
- Screaming Frog = Full site scan to look for the following issues…
- 4xx errors
- Broken images / CDN issues
- Internal site 301s
This process should happen immediately after general testing of the site on both mobile and desktop.
Any future launches (big or small), give me 1-2 days notice and I’ll run through this process with you on launch day.
HTTP Status Check
ScreamingFrog SEO Spider Download