PIC is now able to use Facebook Marketplace as an extension of client stores! By creating a feed from a client website store and setting it to Facebook, product listing for purchase can be edited from the website end or from the Facebook Marketplace side. Facebook Marketplace checkout or the client’s own website checkout can now act as the point of sale for a user’s purchase.

Ads associated with products linked from client websites to Facebook can appear directly in Facebook even if the user had only viewed the product on the client’s store. This way, PIC can help clients reach people who have viewed products on the client websites but did not purchase the item and drive them back to complete the purchase. Ads in these Facebook campaigns are prioritized to deliver ads to people most likely to purchase based on similar characteristics to people who have already made purchases. The longer these campaigns run, the more efficient they become due to more data to draw from.