“Your go-to source to help you build future-forward strategies with foresight at the intersection of people and social technology.” – About Facebook IQ

Facebook IQ is a set of resources and tools for Facebook business managers from experts. There are plenty of videos, interactives, and infographics as guides for different industries and advertising needs. Ad guides include image and video specifications, previews of what ads would look like in different feeds, and other helpful tips on how best to create ads for Facebook.

Some of the most helpful features of Facebook IQ include:

Fuel Your Creativity by viewing ads from world-wide brands and tips that are updated regularly.

Planning & Buying Insights provide articles on creative effectiveness, channel strategies, and measurement options.

Industry Insights has articles and references for subjects from topics to keep an eye on for the upcoming quarter to whether it makes sense to target interests or demographics in your ads.

Audience Insights shows articles and discussion on consumer segments, media behaviors, and current trends.

There are many more tools and topics that Facebook IQ covers. From helpful podcasts and newsletter options, you can gather all kinds of information about creating ads and using them effectively on Meta platforms. Browse the site and see what other sections prove useful for your specific needs!