Sunset workflows are a great way to filter out unengaged contacts, thus keeping your email lists clean. I’ve discussed these workflows in the past, and I’ve implemented them for several clients. However, Mailchimp does not have a native way to automate this process, which made this difficult to implement for Sykes Elder Law. Although you …
Marketing Email Best Practices
Writing a good marketing email involves key items for maintaining content relevancy, the trust of your audience, and buyer conversion. Be relevant. Know your desired outcome and write clear content towards that goal. Use list segmentation to target your audience. Customize content and CTAs for the audience you are trying to reach. When constructing the …
Finding Good Email Copy
Stuck on writing an email? Tired of staring at a blank screen? Get inspired by seeing how top companies write specific emails.