Please type in company name
We’ve had a few clients have traffic / tracking issues on their sites recently. These issues sometimes go unnoticed until prepping for a meeting (or the client catches it). Google Alerts can help notify us of potential issues right when they happen. To set up, navigate to your Google Analytics View > click Admin > …
Continue reading “Google Analytics Alerts for Traffic Changes”
If you’re seeing anything odd in Google Analytics (e.g. low bounce rate, increased pageviews), you can almost always find the issue using Google Tag Assistant and/or GTM Preview Mode. Google Tag Assistant = Chrome extension that will analyze Google scripts on the page and alert you of any install issues or tags not firing properly. GTM Preview Mode = To see more …
Continue reading “Diagnosing Traffic / Tracking Issues in Google Analytics”
Regular Expressions (RegEx) = characters used to define a search pattern RegEx seems like a massive headache once you start expanding beyond standard pipe (|) usage. But if you learn a just a few more basic characters, you can create more specific filters in GA, and also use them to define filters in DashThis instead …
Jeff identified junk traffic in Analytics for LCS. All (direct) traffic from Boardman, OR. Boardman, OR and Ashburn, VA are data center hubs, and increases in (direct) traffic from these cities signal that a site is getting hit with bot traffic. Instead of filtering out the cities from GA, use the Audience > Technology > …
Continue reading “Google Analytics – Bot Traffic in Network Report”
FCL was running a massive promotion of Penn State Nike shoes in July. PIC set up a few Facebook ads linking to the product. When reviewing the metrics in GA’s Landing Page report, separate landing pages were registering for users due to Facebook attaching the ?fbclid parameter onto the ends of URLs. To cleanup the …
Continue reading “Google Analytics – Exclude URL Query Parameters”
