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We want to use social media to drive website traffic! The goal is to drive the most traffic within our budget. Previous strategy included targeted ad campaigns and boosting. We switched to a new strategy that replaced boosting with using an ongoing ad campaign and regularly pausing and starting existing recent posts as ad creative. …
Continue reading “Traffic Campaign Strategy: Facebook and LinkedIn”
In order to know how much money you need in your Facebook budget, I created an excel sheet calculator based on information available in other resources. When you plug in a known or estimated variable such as CTR, CPM, Conversion Value, and Profit, you can determine how much money you will need to spend to …
This hashtag generator scans Twitter’s database to find the most appropriate hashtags for you and your post through filters. The filters primarily include popularity of the hashtag, volume of hashtag use at the current time, and relevancy of the hashtag to your post’s topic. In the hashtag generator, type in the keyword you want to …
You can save time by automating repeating posts in Sendible! Add multiple platforms to a service list and send the same message from each platform. All you need to do is select the service list, add the message, select repeat, and schedule. It will schedule for each platform. If you want to personalize the message …
Facebook has really enhanced their post creative tools, especially Creator Studio. This makes it possible to create Instagram posts, Facebook stories, IGTV and use more of the tools available in ads for organic posts. This also allows Instagram posting and scheduling from a desktop that was previously not available, making it much more convenient and …
