Finding the right audience that is specific enough to limit wasted impressions which increases the cost per result. By using audience creation strategies on Facebook (and HubSpot), we can create a funnel using inexpensive engagement ads to create a specific audience to which to target our more costly conversion-based ads. This is essentially using awareness, …
Facebook Ad Library
If you need an idea or want to see what the competition is doing, you can look in the Facebook ad library. It will show what ads ran on which platforms and when. To find this, go to the Facebook page for the business you want to snoop. On the Right side find the “Page …
Facebooks Ads Dynamic UTM tagging & UTM Builder
Facebook ads allows you to use dynamic tagging to automatically tag variables. This allows it to tag when an ad/traffic is from Instagram vs. Facebook vs. Audience Network. It also has options to tag placements such as news feed, stories, or right-hand column ads audiences, and ad content if you want to. Inside the Ads …
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Instagram Hashtags Finder
How do you know what hashtags to use on social media? There are a few tools out there to help find the best ones for Instagram
Sharethrough Headline Analyzer
Sharethrough created an algorithm that scores headlines based on factors such as how much attention they grab, how clear the message is, and whether it will deliver a strong impression of your brand. They give an overall score that includes strengths and weaknesses Engagement and Impression scores are added with tips to increase both