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For Lion Country Supply we have a Smart Shopping campaign running with all of their products included. As an upcoming Garmin sale was approaching we need a strategy to take control of the sale that other competitors were participating in as well. Solution We created a two-layer strategy to promote the sale. The first was …
Continue reading “Single-Product Ad Campaigns: Search Campaign & Smart Shopping Campaign”
By the Numbers: Internet use is up nearly 50% Google search ad impressions have decreased—7% below average Conversion rates drop by an average of 21% Average CTR has increased to 5.90% Industries with Increased Performance Non-profits & Charities Health & Medical Business Management Beauty & Personal Care On-demand Media Greetings, Gifts & Flowers Mixed Results …
We’ve had a few clients have traffic / tracking issues on their sites recently. These issues sometimes go unnoticed until prepping for a meeting (or the client catches it). Google Alerts can help notify us of potential issues right when they happen. To set up, navigate to your Google Analytics View > click Admin > …
Continue reading “Google Analytics Alerts for Traffic Changes”
If you’re seeing anything odd in Google Analytics (e.g. low bounce rate, increased pageviews), you can almost always find the issue using Google Tag Assistant and/or GTM Preview Mode. Google Tag Assistant = Chrome extension that will analyze Google scripts on the page and alert you of any install issues or tags not firing properly. GTM Preview Mode = To see more …
Continue reading “Diagnosing Traffic / Tracking Issues in Google Analytics”
SLS has a slider on their home page. We wanted to find out which specific slider pages were getting the most traffic We set up a trigger for when the click class is the white button “white-btn”, and the page path is ”/” for the homepage We set up tags to alert which specific URL …
Continue reading “Tracking Clicks with Tag Manager and Analytics”
