By the Numbers:
- Internet use is up nearly 50%
- Google search ad impressions have decreased—7% below average
- Conversion rates drop by an average of 21%
- Average CTR has increased to 5.90%
Industries with Increased Performance
-
Non-profits & Charities
-
Health & Medical
-
Business Management
-
Beauty & Personal Care
-
On-demand Media
-
Greetings, Gifts &
-
Flowers
Mixed Results
- Real Estate
- Home Improvement
- Home Furniture
- Automotive
- Retail
- Jobs & Education
- Legal Services
Hit the Hardest
-
Travel & Tourism
-
Bars & Restaurants
-
Live Entertainment
-
Conferences
-
Sports & Fitness
-
Building & Construction
-
Industrial & Manufacturing
Who is eligible?
- Small and medium sized businesses globally
- Businesses who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year
- Those who advertised directly with us or through a partner
When will customers receive the ad credit?
Starting in late May, Google will begin rolling out the ad credit in phases. Eligible customers will be notified and will see the ad credit applied in their Google Ads account.
How much is the ad credit and how long is it valid?
The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.
The ad credit can be used throughout the year and must be used by 31st Dec 2020. After 31st Dec 2020, the ad credit expires and any unused portion will be removed from your Google Ads account.
Will PIC receive the ad credit?
Yes, any partner advertises their own business meets the eligibility criteria, they will receive an ad credit in that account.
How can we help clients?
- Consider context and tone – avoid double meanings of words like “protection,” “checkup,” “prevention,” or “virus.”
- Consider if the message is helpful – edit your ads as needed to let customers know if you offer services like delivery or in-store pick-up. Review shipping settings and estimated delivery time to ensure you accurately reflect current capabilities.
- Proactively communicate business changes – edit your GMB profile, social media outlets, and ads so customers know if you’re open, closed, or have modified hours.
- Get your products online with Google Merchant Center – retail is struggling with minimal store visits, but ecommerce is an attractive opportunity to keep your sales coming in. We use anDataFeed Watch, an automated product feed to help keep products, prices, and inventory updated on Google.
- Consider leveraging YouTube Video Ads – YouTube Ad Traffic has increased by 21% since the beginning of March. Source: WordStream
More Details on Google Support Website
More Details on Google’s Product Feed
