Hidden SEO / PageSpeed Tools in Chrome Dev Tools

Category : Content/SEO

Site performance is something we’ve been trying to improve on a couple of client sites over the past few months with the hope that we’d see a rankings bump. Namely Rosen & Perry and The Family Clothesline.

When putting together a site performance document for Celerant (FCL’s vendor), I came across some semi-hidden features in Chrome. Specifically, Chrome has the ability to run a more advanced PageSpeed audit upon opening the element inspector.

This is the same analysis used by their standalone PageSpeed Insights tool, but with a few more elements you can test. This is helpful if you’re optimizing a page and want specific speed / SEO recommendations that are not on-page focused. (e.g. links, keywords, etc.)

To find the tool…inspect any element on the page to open up dev tools > click the ‘Audits’ tab > then choose the options you want to analyze.

Chrome Dev Tools

https://developers.google.com/web/tools/lighthouse#devtools

PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

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