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We want to use social media to drive website traffic! The goal is to drive the most traffic within our budget. Previous strategy included targeted ad campaigns and boosting. We switched to a new strategy that replaced boosting with using an ongoing ad campaign and regularly pausing and starting existing recent posts as ad creative. …
Continue reading “Traffic Campaign Strategy: Facebook and LinkedIn”
In order to know how much money you need in your Facebook budget, I created an excel sheet calculator based on information available in other resources. When you plug in a known or estimated variable such as CTR, CPM, Conversion Value, and Profit, you can determine how much money you will need to spend to …
Facebook has really enhanced their post creative tools, especially Creator Studio. This makes it possible to create Instagram posts, Facebook stories, IGTV and use more of the tools available in ads for organic posts. This also allows Instagram posting and scheduling from a desktop that was previously not available, making it much more convenient and …
Finding the right audience that is specific enough to limit wasted impressions which increases the cost per result. By using audience creation strategies on Facebook (and HubSpot), we can create a funnel using inexpensive engagement ads to create a specific audience to which to target our more costly conversion-based ads. This is essentially using awareness, …
If you need an idea or want to see what the competition is doing, you can look in the Facebook ad library. It will show what ads ran on which platforms and when. To find this, go to the Facebook page for the business you want to snoop. On the Right side find the “Page …
