Employee Sharing on Social Media

We have been working on an updated PIC social strategy. One of the main focuses of this strategy is increasing engagement and interactions. Here are two ways you can help! Sharing a post on any platforms PIC uses (LinkedIn, Facebook, Twitter, or Instagram) is encouraged, but LinkedIn will be our main focus since it allows …

Continuous Heatmaps for Hotjar

In March, Hotjar’s Heatmaps changed from Static Heatmaps to Continuous Heatmaps. Static Heatmaps required you to set up individual pages for the heatmaps in order for them to collect data. Continuous Heatmaps, on the other hand, are available automatically and will start collecting data as soon as the Hotjar Tracking Code is installed and session …

Cookie Consent Project: Example

Agile Rising wanted to see if they could get a cookie banner on their site, at the very least to control Google Analytics cookies. PIC sold them a PIC Point to allow Matt to take it as far as possible, then regroup. Here’s how the project worked… Allow Cookiebot to scan the site. Matt reviews …

Klaviyo: Dynamic Coupon Codes

What are Dynamic Coupon Codes? In Klaviyo, you can create single-use coupon codes to ensure each customer receives a unique code. This gives you an alternative to creating generic coupon codes for promotions or sales in which everyone receives and uses the same coupon code. For example, a customer may get a code that looks …

Vehicle Ads

Vehicle ads are a new Shopping Ad Type that help you get  in front of auto shoppers online at the right moment, with the right listings & information to move them closer to a purchase. Key benefits include: More qualified leads shows customers key information and visuals about the car before they click so you …