DashThis & HubSpot Integration Pro’s & Con’s

The HubSpot integration with DashThis provides a streamlined way to get data from HubSpot into DashThis. Previously, we had to export from HubSpot to Google Sheets and then import from Google Sheets to DashThis. The process was time consuming. Now, the DashThis/HubSpot integration allows this data transfer to happen much smoother but there are still …

AccuWeather Case Study: HubSpot Resources Section

What challenge did PIC help the client solve? AccuWeather wanted a Learn & Support section for their website. This section should display cards for: Specific Website Pages Specific Blog Posts (AccuWeather’s blog) Specific Landing Pages (webinars) eBooks from / to another domain Press Releases from another domain They wanted to be able to categorize and …

Text Over Images & Coded CTAs

Overview Having images with text on a website can be a bad idea for several reasons. Accessibility SEO Responsiveness Let’s examine each of these individually! Accessibility Not everyone uses the internet in the same way. For example, people with visual impairments may use a screen reader to navigate the web. The screen reader scans the …

PIC & Harvest

Why does time tracking matter to PIC-sters? PIC must know our project costs! Expenses for PIC as a company are primarily held in our PIC Team time and labor: And the way we translate that into client costs directly relates to effective hourly rate by customer review. This tells us where our time is being …

Shopify Edition Updates

The latest edition for Shopify is their Winter ’23 edition! Here’s a review of all their changes: One Page Checkout Fewer fields to enter Faster for customers to complete their purchase Fewer page loads mean less friction for customers Leads to higher conversion Drag N Drop Checkout Editor Add your brand’s logo Change the background …