GDD In Practice

The full presentation is available here in the Retrospective for Rock N Rescue’s Dealer Page LaunchPad & Growth Driven Design PIC’s LaunchPad websites are state-of-the-art websites, designed to current standards that give Marketing control of the content without reliance on the IT Department. GDD Themes Establish: (1)Harvest by adding action items to complete important items …

ABM: Account Based Marketing

What is ABM? An organizational strategy designed specifically to create more revenue. An account-centric approach in which marketing, sales, and CS teams work together to create personalized buying experiences for a select set of high value companies. The team agrees to choose (1) the right vertical, (2) the ideal company size, and (3) the best-fit …

Geo Targeted Quick Campaign

Often, we have clients participating in a tradeshow or convention and want to reach attendees to get appointments or exhibit traffic. PIC has a campaign strategy in place to quickly implement these short campaigns. The object is to reach as much of the show attendees as possible to get appointments scheduled and / or get …

Google’s Push Towards Performance Max

What is Performance Max? Google introduced Performance Max at the beginning of 2022. The “idea” behind Performance Max is to have it complement your existing Search campaigns. This summer, Google has pushed advertisers to switch Smart Shopping campaigns to Performance Max or add Performance Max to your active campaigns. Benefits (According to Google) Google claims …

Business Impressions Update

Previously Parker shared how to us ID in Business Impressions in Google Analytics. Another method for pulling multiple elements for review is to use the CSS Selector. Mariana created a span class “card-title – title” which we will use as the CSS to trigger element visibility. This class is added to the business title of …