Writing a good marketing email involves key items for maintaining content relevancy, the trust of your audience, and buyer conversion.

Be relevant. Know your desired outcome and write clear content towards that goal. Use list segmentation to target your audience. Customize content and CTAs for the audience you are trying to reach.
When constructing the email, display a recognizable sender name. Keep the subject line to 50 characters or less. Customize your preheader to control the first text that appears in your email.
Include interactive content. Interactive email design is a powerful way to boost engagement.
Follow through with simple and clear next steps for your CTA. Use a relevant landing page whether that is a product page, a form download, or a blog post with a clear CTA of its own.

For more tips on best email writing practices, follow the presentation guide in this post!

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