Today, we are sharing a PowerPoint template that the Design Team has been working on in conjunction with the Marketing Team. The idea is to create a single document that all departments can use across the company to maintain consistency in presentation styles. As we continue to decide on best practices to include the needs …
Variable Data & Automation
Variable Data – Why is it useful? It allows you to create multiple files from a set of data using a single design. Simply and quickly import text and images from a CSV file. Possible PIC uses: Business Cards Featured Images Case Studies to PDF Advantages: Saves time Better organizes workspaces Easy to update Step …
ABM: Account Based Marketing
What is ABM? An organizational strategy designed specifically to create more revenue. An account-centric approach in which marketing, sales, and CS teams work together to create personalized buying experiences for a select set of high value companies. The team agrees to choose (1) the right vertical, (2) the ideal company size, and (3) the best-fit …
Google Ads Campaign Types: Display Campaigns
Today we’ll go over the different kinds of ad campaigns available on Google Ads. Once we’ve run through the many types, we’ll concentrate on Display Campaigns and the benefits or drawbacks of using Standard Creative and Rich Media Creative for ads in a Display Campaign. Search Campaigns are text ads that are displayed among search …
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Website Trends & Inspiration for 2021
Humans seem to love things that are beautifully designed! The same principle applies to websites, especially in the ecommerce field. Make sure you have your best practices set before moving to a design focus: speed, mobile ability, and security! Below are some trends for websites in 2021 we should consider for our clients! Dark mode …