The PIC client Rock N Rescue leverages the SOS Inventory. There is not a native solution to sync the inventory from SOS into WooCommerce or vice versa. However, SOS Inventory does offer an API that can allow us to communicate inventory between the two systems. Let’s look at how PIC uses this API to integrate …
iOS14 Update
An upcoming update to the Apple iOS hinders the Facebook ability to accurately track app usage on iOS14. The update results in lower than actual reported conversion events by Facebook. Optimized delivery for these events may be less effective due to there being less data available to base delivery on. Remarketing audiences will miss users …
Respona: Link-Building Software
Respona is a link-building software that acts as an all-in-one digital service for sourcing links and crediting quotations of other content creators. Respona finds posts related to your topic of interest and facilitates reaching out to the creators. It also helps create email sequences, ensure that the correct contact is reached, and personalize each email …
Upgrading to Google Analytics 4
Every 3 to 5 years, Google rolls out a new version of Google Analytics. Google Analytics 4 (GA4) is the newest installation and was officially launched in mid-October. GA4 has a new interface, stripped back reporting, and completely changes how data is collected. It is not a fully built product yet but was launched to …
Google Ads: Trends & Changes to be Aware of in 2021
Just like the website trends from Majo and social media trends from Trista last month, we’re seeing Google Ad trends for 2021 as well. Let’s highlight interesting trends and challenges in the upcoming year. After Google implemented new data privacy policies, advertisers cannot target certain demographics for housing and credit ads. We will see access …
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