Every 3 to 5 years, Google rolls out a new version of Google Analytics. Google Analytics 4 (GA4) is the newest installation and was officially launched in mid-October. GA4 has a new interface, stripped back reporting, and completely changes how data is collected.

It is not a fully built product yet but was launched to give companies the opportunity to collect data. The data collection with Google Analytics 4 is not retroactive so users cannot bring old data into the new system. Data collected in GA4 will not be useful until 1 to 2 years in the future.

Eventually UA will be phased out. PIC is installing Google Analytics 4 on their own websites and has already installed GA4 on Industrial Scientific’s site to begin data collection moving forward.

To successfully transition data collection and reporting to GA4, instructions will be shared on how to install onto client sites via the Tag Manager. By creating an Unfiltered View for each site, all data will be captured while Google Analytics 4 begins its own data collection.