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Columbus Supply site launched a few weeks ago. The old site had a really dated URL structure that made anything other than a global redirect difficult. But instead of just having a global redirect, we wanted to redirect a few of the product categories to their new, corresponding pages. However, we didn’t have time to …
Continue reading “Testing Regex for Sub-Directory Redirects”
What is a Sunset Workflow? A Sunset Workflow is a way to automatically phase out contacts that are no longer engaging with your email marketing initiatives. It serves as a last-ditch effort to bring them back into the fold, and then automatically suppresses anyone who isn’t responsive. Why use a Sunset Workflow? Maintaining clean lists …
Google has announced that it’s adding a new Video Experiments element in Google Ads. Video Experiments will be added within your Google Ads dashboard. Under your “Drafts & Experiments” tab, you’ll soon see a new “Video Experiments” option. Benefits Test ads in real-time with the same audience before mass release and to target specific audiences …
Github is a repository for coding version control and collaboration. Since the PIC development team is growing, we are pushing to use Github more and more to maintain a trace of changes made to themes. PIC Design & Development will use Github for HubSpot, Shopify, and WordPress codes. We have a repository per theme and …
TikTok was the most downloaded app of 2020. In August 2020, Instagram released Reels, their attempt at a platform that supports short-video style content just like TikTok. In its current state, Instagram Reels can be used to increase engagement with your brand, increase followers of your business, or have your content reach a new audience. …
