Often, we have clients participating in a tradeshow or convention and want to reach attendees to get appointments or exhibit traffic. PIC has a campaign strategy in place to quickly implement these short campaigns.

The object is to reach as much of the show attendees as possible to get appointments scheduled and / or get people to visit the client’s booth.

Our targets for the campaign include geo targets for the smallest area possible around the show as well as interests and job roles as available on the platform. We should use show attendee lists when available, including existing customer or prospect lists as provided by the client.

The timing for the campaign is to start ads the day before the tradeshow or convention and run through the morning of the last day.

Depending on the audience for the tradeshow or convention, the campaign may use all or just one of the platforms LinkedIn, Google Display, or Facebook.

The ad delivery objective includes awareness if the client desires only to focus on booth traffic. If the client wishes to include a CTA for scheduling an appointment, then clicks or LPV should also be included.

The client website should include the landing page and Thank You page for the scheduling form. Emails should be used to reach out to the prospect list or show attendees if available. All creative should include attention getting ads that jump out of the user’s feed.

Success with this kind of quick campaign is delivery metrics such as appointments scheduled or leads generated by booth visits.