About McCue
McCue is a safety solutions company. They design, make, install, and support safety solutions for retail stores, industrial facilities, and more. McCue has offices and distribution centers across the US, UK, and China.
What challenge did PIC solve?
McCue is looking for a product catalog experience on their website that relies on the HubDB Data so it is 100% in sync with that data. This means the catalog will always be fresh and accurate. PIC investigated two different approaches.
Approach 1 –
“Issuu” makes it easy to convert, publish, host, and elevate your content. Simply import a PDF and let us do the rest. Distributing content across every channel used to take hours. Now you can do it in minutes. This only allows to import PDFs.
Approach 2 –
“Custom HubSpot landing page template and module” creates a landing page template with modules that allows a full screen product browsing experience.
What did PIC do?
We created a template and a module that allows salespeople to get a fast and updated product catalog for their leads.
https://www.mccue.com/product-catalog
How did PIC do it?
We built a catalog template and catalog custom module. The custom module is a complex module that is using fields, repeater fields, and calling data from 3 different Hubdbs.
Hubdbs –
- Virtual Catalog: Overview Pages
- Products
- Virtual Catalog: Sales Team
UX & Design challenge
Several options were presented to the client. Wireframes and full mockups were created. The main requirement was for this to look similar to a PowerPoint presentation or a PDF catalog. What content and sections are going to be a part of this catalog was changed multiple times and is still changing!
Module backend for Marketing / Sales
The module backend needed to be simple for the salespeople or marketer.
Sections –
- Cover
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Select from 4 styles (pending) - Why McCue
Select from 4 options
Bring content from DB
Add custom content - Categories & Products
Add / remove categories (loading from hubdb)
Add / remove products (loading from hubdb) - Team
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Special thanks to the team members involved in this project!
Emily – Project Management
Majo – UX / Design
Robb – Strategist
Mariana – Module