A new tool we are looking into for social media platform ads is Snapchat Product Catalog Ads. Shopify has a Snapchat ads integrations that allows you to easily sync your Shopify products to your Snapchat catalog to create product ads. Since Snapchat’s main audience is 18-24 year olds and we can target areas just by dropping a pin on a location, this would work perfect for a client such as Lion’s Pride since they use Shopify for their eCommerce platform.

Getting started with Snapchat Ads is very simple. All you have to do is sign up for a Snapchat Business Account. This system works very similarly to Facebook’s dynamic product ads. Once your account with Snapchat is set up, you will have access to Snapchat’s Ad Manager and can start running your ads within a matter of minutes.

From there, Snapchat users that visit pages on your website will start seeing product ads on Snapchat. Whether they view products, add something to their cart, or complete a purchase, Snapchat Ads for your business will appear.

https://apps.shopify.com/snapchat-ads

https://businesshelp.snapchat.com/s/article/product-ads?language=en_US