You can use smart content to customize almost any aspect of an email in HubSpot including text, images, CTA’s, links, and subject lines. All of this content will be based on who is viewing the email. We’ve started taking advantage of this for BAJFI and St. Mary’s Carbon, though it can be useful for any …
Click-to-Open Rates
I recently attended a webinar that focused on the subject of Click-to-Open Rates (CTORs). Unique opens and clicks are often the stats marketers look at to determine the success of an email, and these are the stats most prominently displayed by email marketing platforms. However, CTOR is growing in popularity as a better measuring stick …
Sunset Workflows and How to Use Them
What is a Sunset Workflow? A Sunset Workflow is a way to automatically phase out contacts that are no longer engaging with your email marketing initiatives. It serves as a last-ditch effort to bring them back into the fold, and then automatically suppresses anyone who isn’t responsive. Why use a Sunset Workflow? Maintaining clean lists …