Recently, Mike was asked to review Rock-N-Rescue & Rock-N-Arbor’s abandoned cart workflow to identify ways to increase conversions. Although we haven’t yet received approval to implement any of these suggestions, these are some of the things we should consider for any eCommerce client. According to Shopify, the leading cause for cart abandonment during checkout is …
Mailchimp Sunset Workflow
Sunset workflows are a great way to filter out unengaged contacts, thus keeping your email lists clean. I’ve discussed these workflows in the past, and I’ve implemented them for several clients. However, Mailchimp does not have a native way to automate this process, which made this difficult to implement for Sykes Elder Law. Although you …
HubSpot’s Simple Automations
A few months ago, HubSpot began offering what it calls “simple” automations. They are essentially the same as a typical workflow – just not as robust. Simple workflow are limited to 10 actions, and they have fewer triggers and actions than a typical workflow. For example, they don’t have the option for if/then branching. They’re …
HubSpot’s Adjusted Open Rate
Last year, Apple’s iOS 15 update included Mail Privacy Protection (MPP). Devices with this update would automatically cause email service providers to register emails as “opened”. This has made the “open rate” KPI less reliable for email marketers. In response, HubSpot has started providing adjusted open rates to offer a better estimate of the percentage …
HubSpot Workflow Loop
This is a workaround I learned recently that is useful when you want contacts to automatically reenroll in workflows. I’ve used it for two clients, and I’m sure I’ll be using it more now that I’m aware of it. How HubSpot Reenrollment Works Manual reenrollment is always an option, but automated reenrollments have some conditions: …