What are Dynamic Coupon Codes? In Klaviyo, you can create single-use coupon codes to ensure each customer receives a unique code. This gives you an alternative to creating generic coupon codes for promotions or sales in which everyone receives and uses the same coupon code. For example, a customer may get a code that looks …
Browse Abandonment Workflow
What is a Browse Abandonment Workflow? Browse Abandonment (BA) workflows are quite similar to Abandoned Cart (AC) workflows in that they attempt to capitalize on customer interest. If you’re not familiar, AC workflows target people who have added items to their cart but have not checked out. BA workflows target people who have browsed items …
Customer Review Program
I have been assisting Trista on a project for ImageWorks Painting with a goal of collecting more customer reviews for Google and Angi (formerly Angie’s List). This is similar to other review request emails we have done in the past, but this is a bit more in depth and further automates the process. We are …
iOS 15’s Impact on Email Marketing
Overview The new update for iOS includes Mail Privacy Protection (MPP) which allows users to prevent email senders from seeing if or when an email is opened. HubSpot, Mailchimp, and other email marketing platforms use tracking pixels to identify when emails are opened. MPP uses a proxy server to pre-load message content, making it look …
Welcome Series Automation
A Welcome Series is not a new or groundbreaking concept but it’s still something that proves to be incredibly useful for clients. Why Use a Welcome Series? You can strike while the iron is hot. You know the contact is interested, so you can capitalize with automation. After Abandoned Cart emails, Welcome Series are the …