Brand guidelines are clearly defined rules and standards that show how our brand should be represented to the world. It ensures consistency and demonstrates what our company is, what it does, and what it stands for. It’s a helpful toolbox to use when publishing or sharing any branded content on our marketing channels or with suppliers, customers, or the general public.

Brand

The “Walk with You” brand is not just a marketing approach but a business and life approach. It is an ongoing Mission we aspire to achieve. This includes PIC’s values, vision, mission, and purpose. When using the “Walk with You” verbiage, include the TM for trademark.

 

Tagline

The logo with company name may include the Walk With You Marketing tagline or not. The complete logo includes the tagline “Walk With You Marketing” is used in every communication targeted to potential or new clients. Its style and size must be respected at all time and always under the company name.
“Walk with You Marketing” can also be used as part of texts and copy in social media.
An alternative form with “Let’s Walk Together” works as a CTA or invitation. This alternative can be used at the end of formal proposals, first emails with potential clients, and as concrete CTA’s throughout the PIC website.

Logo Icon

The company “Walk with You” directive is symbolized by the PIC logo with two person images walking together, one smaller than the other to show growing together as well.
Make sure the logo is maintained. For example, do not tilt the logo, add a person, change the color, or place in a holding shape or border.
An area of clear space around all logo application must be respected. This white space is delimited by the height of the smallest “person” in the icon.

 

Colors

The PIC colors include a primary palette used in all institutional materials and a secondary palette which is used only on the website and digital ads.

 

Typography

The Lato Family Font is the chosen one for every graphic material and communication piece designed for PIC. All its variants become really helpful in order to give the correspondent hierarchy all over the tests used.
Lato Black is for Main Headers
Lato Medium is for Subtitles
Lato Regular is for Paragraph Text

Photography

Our photography at PIC often includes images of teamwork both in and out of an office setting. These images can be in full color but may also appear with a transparent gradient made with the Secondary Palette from the Color section described above. Graphics & Icons

PIC graphics and icons also often include images of two or more people working together or demonstrates a workflow by invoking circular motion and next step progression. The coloration of these graphics and icons uses the Secondary Palette as well.

Logo Applications

The full PIC logo appears on letterhead – usually with the tagline – and business cards – without the tagline. Mugs, t-shirts, and hats have the PIC logo of the two people contained in a circle. All versions of the logo may appear on social media depending on context, such as profile pictures or banners.