The Google Ad Script Library is a great resource for many Google Ad Scripts with simple instructions on how to use them. After dabbling with Rules, PIC will start working with Scripts more in 2021. Below are some Scripts available in the library that look especially helpful!

Budget Manager
This script will pull a full list of all budgets for every account that you feed into a single Google Sheet. You can see both campaign-specific and shared budgets.

Exact Match
The Exact Match script looks at the “close variant” search queries in active campaigns from the last 30 days. If a query doesn’t precisely match the exact keyword, that query is added as an ad group negative.

Associated Phrases
The script automatically analyzes account data to produce a report of all the phrases that are associated with your chosen terms. Showing all the fun ways people end up searching for that term, including Google Ads metrics.

Search Term Performance
The script goes through your account’s search terms and adds up the performance of all queries containing your phrases at the account, campaign and ad group level. This is recorded in a Google spreadsheet for you to peruse. There’s also a sheet with the overall stats for each phrase by month, which shows you how seasonality affects the queries.

A/B Testing
Once you create two campaigns, the ‘Control’ and ‘Experiment’ – and the script alternately pauses and enables them every hour, so they get an even share of the traffic. The script then checks the performance to see if there’s a statistically significant difference, and emails you the result. It works on Search, Display and Shopping campaigns

BrainLab Marketing Resources: http://www.brainlabsdigital.com/marketing-library/