Social Bearing is a free (with paid feature upgrades) analysis tool for any public Twitter account. In addition to common metrics found in Sendible and DashThis, there are some less common metrics that Social Bearing offers.
Let’s explore a few of the useful, unique metrics Social Bearing offers!
Tweets By Sentiment is an interesting metric option from Social Bearing. This metric measures positive and negative language that a client is using in their tweets. With this metric, you can provide a quantitative representation of how a client is portraying themselves to their Twitter audience.
Do you want to see which hashtags your clients are using in their Twitter posts? The Hashtag Cloud provides an infographic of the hashtags used most often by the size of the hashtag in the word cloud infographic. This can help you visually represent such Twitter use as over-saturating their hashtags with generic phrasing instead of more targeted hashtags for their audience.
Another version of the Hashtag Cloud is the Word Cloud which shows what subjects and words a clients’ Twitter account refers to most often. You can use the Word Cloud to make sure a client’s brand is being accurately represented through their Twitter posts.
Social Bearing provides other tools for Twitter analysis. The sorting mechanism in Social Bearing allows a myriad of options to review clients’ Twitter presence such as sorting via retweets, favorites, and engagements for quarterly or yearly reviews.
You can view analytics for any public account for 32,000 previous tweets. These less common metrics from Social Bearing provide new insight that PIC can use for client social media performance on Twitter.
