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Jeff identified junk traffic in Analytics for LCS. All (direct) traffic from Boardman, OR. Boardman, OR and Ashburn, VA are data center hubs, and increases in (direct) traffic from these cities signal that a site is getting hit with bot traffic. Instead of filtering out the cities from GA, use the Audience > Technology > …
Continue reading “Google Analytics – Bot Traffic in Network Report”
Search Console / SEMRush warned us of URLs that were returning 404 errors on the Rosen & Perry site. URLs could be seen on attorney profiles on external sites. URLs were similar in structure to what we 301 redirected upon site launch, so we revisited our 301 setup in WPEngine, but everything looked clean. Turned …
FCL was running a massive promotion of Penn State Nike shoes in July. PIC set up a few Facebook ads linking to the product. When reviewing the metrics in GA’s Landing Page report, separate landing pages were registering for users due to Facebook attaching the ?fbclid parameter onto the ends of URLs. To cleanup the …
Continue reading “Google Analytics – Exclude URL Query Parameters”
