Matt has been working on transitioning PIC clients’ analytics and data from Universal Analytics (UA) to the new Google Analytics 4 (GA4)! With multiple resources available below to familiarize yourself with the changes, Matt also provided some key takeaways from the GA4 introduction.

Tracking Model Change

GA4 switches from “session-based” tracking such as pageviews in UA to “event-based” tracking in GA4. This gives GA4 the ability to track more user interactions out of the box.

Views Are Gone

GA4 operates with only Properties. Streams connect to an individual property to give you “all-in-one” reporting for websites AND mobile apps.

Reporting Interface Understanding

GA4 has far fewer pre-configured, easily-accessible reports than UA. Matt has recreated commonly used UA reports within the GA4 interface for PIC to use.

Resources to learn more!

Article: GA4 vs Universal Analytics
Video: GA4 Course for Beginners (2023)