Posted on

Screaming Frog Modes

Category : Knowledge Share

Screaming Frog is becoming our most powerful SEO tool, especially for site launches and audits. It returns page metadata, errors, and more.

Screaming Frog has three different modes. Each serve a different purpose.

  1. Spider = Crawls the site just like a search engine spider. You input a URL and it runs through links it finds on the site until it reaches its URL limit or crawls everything. You can configure the spider to only focus on certain parts of the site (e.g. subdomain, blog directory, etc.).
  2. List = Crawls a list of URLs that you input or upload. This is great for quick checks on specific URLs. We just used this last week to test redirects that were implemented on IndSci.
  3. SERP = No crawling involved. This mode specifically shows you how Google will show your page titles and meta descriptions based on pixel width. You can pull all title tags and meta descriptions from the spider, edit them in Excel, then reupload into SERP mode to see how your edits will look.

Free and Paid version: Free version limits you to 500 URLs at a time. PIC has a paid subscription – if you use it, make sure you’re not kicking out someone who is also using it (similar to Adobe).

Screaming Frog User Guide =
https://www.screamingfrog.co.uk/seo-spider/user-guide/

Posted on

Single-Product Ad Campaigns: Search Campaign & Smart Shopping Campaign

Category : Google Ads

For Lion Country Supply we have a Smart Shopping campaign running with all of their products included. As an upcoming Garmin sale was approaching we need a strategy to take control of the sale that other competitors were participating in as well. 

Solution

We created a two-layer strategy to promote the sale.

  1. The first was a Search Campaign centered around driving traffic to the sale landing page.
  2. The second was a Shopping Campaign with two ad groups, one for each Product.
  3. In order to make the products run properly, they were blocked from the smart shopping campaign so we had full control over the bids. 

Posted on

Facebook Creator Studio

Category : Facebook

Facebook has really enhanced their post creative tools, especially Creator Studio.  This makes it possible to create Instagram posts, Facebook stories, IGTV and use more of the tools available in ads for organic posts.

This also allows Instagram posting and scheduling from a desktop that was previously not available, making it much more convenient and easy to access without having to switch devices.

Creator studio offers better reporting access including some stats on stories!

https://business.facebook.com/creatorstudio 

Posted on

InstantSearch – Ecommerce Search

Category : Ecommerce

InstantSearch is an app that can be used as an add-on for services such as Shopify, WooCommerce and more.

We put together an introductory ”How to” guide for new clients that may begin using the app, and for us to refer back to.

Features include:

  • search results pages
  • analytics
  • synonyms
  • merchandising and more.

 

Instasearch Guide (Shopify)

https://pghinet.sharepoint.com/:p:/g/Clients/Edd2G_ZUi9VMqdSaevSnOuUB1gAqy7I4sOASRUlupsPu2A?e=vFtcbO

Posted on

Why Stripe over PayPal for Payment Processing

Category : General

AGX reached out to us to handle a few changes / projects for their website. The main request was to build and implement a page with a payment form.

AGX had no payment processer in place, but had mentioned PayPal due to their concern with security. Gravity Forms has several integration with PayPal products, so we went with that option as the setup seemed fairly simple.

While we’ve got everything working, the process to get there was muddy. Lack of support, unclear documentation, and the need for multiple different accounts caused a lot of confusion.

We even went through an onboarding call as well as an integration call where we were told everything was setup properly, only to find out the accounts had not been cleared to accept payment when we went to test.

For any other clients who may need a payment processor in the future, our initial recommendation should be Stripe. Robb hasn’t had any issues with them in the past, and PayPal has been a headache to deal with. Costs are basically the same between the platforms.

AGX Payment Portal = http://airgrounddev.wpengine.com/agx-payment-portal/