Facebook Groups allows friends, acquaintances, or complete strangers to discuss and share information about topics both narrow and broad. Pages and Groups are effective at connecting with fans of your business but they serve different purposes. Pages are public facing profiles that anyone can access. These are more promotional. Comparatively, Groups are created around areas …
When to Use Instagram Videos
There are 5 options for using Instagram for video content. Let’s look at each type, how to use them, and when! Instagram Feed Videos are what you see when you scroll through your main feed. They appear as part of your profile page. This video type is best used when showing new products, talking about …
Instagram Reels Ads: Boosting Strategy
Reels are short, engaging, fun videos hosted on Instagram that are used in a similar way as TikTok. Like TikTok, one of the biggest appeals to users and creators alike, is the ability to be constantly reaching a new audience. Recently, Facebook announced that advertisers will be able to incllude Instagram Reels as a placement …
Snapchat: Product Catalog Ads – Part 2
For the past 2+ weeks, we’ve started running product remarketing ads on Snapchat for Lion’s Pride. We wanted to get a feel for how these types of ads would perform now, so that we can run them more effectively and efficiently during the football season. Check out part one, here! Our audience is anyone who …
Snapchat: Product Catalog Ads
A new tool we are looking into for social media platform ads is Snapchat Product Catalog Ads. Shopify has a Snapchat ads integrations that allows you to easily sync your Shopify products to your Snapchat catalog to create product ads. Since Snapchat’s main audience is 18-24 year olds and we can target areas just by …