PIC is now able to use Facebook Marketplace as an extension of client stores! By creating a feed from a client website store and setting it to Facebook, product listing for purchase can be edited from the website end or from the Facebook Marketplace side. Facebook Marketplace checkout or the client’s own website checkout can …
iOS14 Update
An upcoming update to the Apple iOS hinders the Facebook ability to accurately track app usage on iOS14. The update results in lower than actual reported conversion events by Facebook. Optimized delivery for these events may be less effective due to there being less data available to base delivery on. Remarketing audiences will miss users …
Social Media Trends in 2021
Social media surged in 2020 and is continuing to do so. However, people are no longer using social media as just a social platform. Social media is now used as a purchasing platform with shopping reviews and recommendations as well as one-to-one communication with brands to relate to a brand’s personality, not just their products …
Traffic Campaign Strategy: Facebook and LinkedIn
We want to use social media to drive website traffic! The goal is to drive the most traffic within our budget. Previous strategy included targeted ad campaigns and boosting. We switched to a new strategy that replaced boosting with using an ongoing ad campaign and regularly pausing and starting existing recent posts as ad creative. …
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Facebook Budget Calculator
In order to know how much money you need in your Facebook budget, I created an excel sheet calculator based on information available in other resources. When you plug in a known or estimated variable such as CTR, CPM, Conversion Value, and Profit, you can determine how much money you will need to spend to …