HubSpot Pipeline Generation Bootcamp

Category : Hubspot

the Pipeline Generation Bootcamp is offered once a quarter exclusively to agency partners.

The Pipeline Generation Bootcamp is tailored for Partners who want to learn new skills for opening more doors, connecting with more prospects, and generating more opportunities so they can close more deals and grow business for themselves and clients.  

About the Course:

  • Ask CAM for a recommendation for the course,
  • Submit the initial application and phone interview with Dan Tyre,
  • Required to attend one webinar per week with the other students in the course,
  • Commit an hour per day for eight weeks,
  • Interactive material/training/homework,
  • Participate in role playing and brainstorming with others and receive detail feedback from other partners and Dan,
  • Seats are very limited.

Top takeaways from the Pipeline Generation Bootcamp:

  1. Help solve problems, don’t sell the solution
  2. Video email converts over regular emai
  3. Always know (research) who you’re talking to
  4. Smarketing (Smart + Marketing) is a word, use it – it leads to free breakfast sandwiches
  5. A consistent sales cadence and workflow is the only way to establish a consistent pipeline
  6. Most simple explanation of Inbound Marketing ‘increases Website Traffic, generates leads, and assists with Customer Acquisition.’
  7. It reminded me of things I should be doing that maybe had been forgotten, it reinforced some of the ideas and practices I had already been following and it gave me lots of new ideas and techniques to use.

At the end of the day, this bootcamp was more than generating sales, it was a framework for helping out clients to generate these very pipelines

Pipeline Generation Bootcamp Landing Page:

https://offers.hubspot.com/partners/agency-pipeline-generation-bootcamp

Finding Good Email Copy

Category : Email Marketing

Stuck on writing an email? Tired of staring at a blank screen?

Get inspired by seeing how top companies write specific emails.

 

 

Good Email Copy – quick inspiration

  • enter a keyword or select a tag
  • see copy from other companies
  • read, be inspired, write your email

Really Good Emails – deeper research

  • Collection of over 5,000 emails
  • Inspiring Design and Code
  • Search by category or company

MailCharts – Track Specific Company Emails

  • Free Account – Track 3 companies
  • Free Account – Reports on specific emails
  • See latest emails
  • Thumbnails, Inbox, Calendar
  • Request specific Companies

Facebook Ad Library

Category : Facebook

If you need an idea or want to see what the competition is doing, you can look in the Facebook ad library.

It will show what ads ran on which platforms and when.

To find this, go to the Facebook page for the business you want to snoop.  On the Right side find the “Page Transparency” box and click “See More”. In the next window click “Go to Ad Library”

Alternatively, you can go to the Ad Library main page type in a keyword then select from the dropdown which page you want to snoop.

Hidden SEO / PageSpeed Tools in Chrome Dev Tools

Category : Content/SEO

Site performance is something we’ve been trying to improve on a couple of client sites over the past few months with the hope that we’d see a rankings bump. Namely Rosen & Perry and The Family Clothesline.

When putting together a site performance document for Celerant (FCL’s vendor), I came across some semi-hidden features in Chrome. Specifically, Chrome has the ability to run a more advanced PageSpeed audit upon opening the element inspector.

This is the same analysis used by their standalone PageSpeed Insights tool, but with a few more elements you can test. This is helpful if you’re optimizing a page and want specific speed / SEO recommendations that are not on-page focused. (e.g. links, keywords, etc.)

To find the tool…inspect any element on the page to open up dev tools > click the ‘Audits’ tab > then choose the options you want to analyze.

Chrome Dev Tools

https://developers.google.com/web/tools/lighthouse#devtools

PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

Affects of COVID-19 On Google Ads

Category : Google Ads

By the Numbers:

  • Internet use is up nearly 50%
  • Google search ad impressions have decreased—7% below average
  • Conversion rates drop by an average of 21%
  • Average CTR has increased to 5.90%

Industries with Increased Performance

  • Non-profits & Charities
  • Health & Medical
  • Business Management
  • Beauty & Personal Care
  • On-demand Media
  • Greetings, Gifts &
  • Flowers

Mixed Results

  • Real Estate
  • Home Improvement
  • Home Furniture
  • Automotive
  • Retail
  • Jobs & Education
  • Legal Services

Hit the Hardest

  • Travel & Tourism
  • Bars & Restaurants
  • Live Entertainment
  • Conferences
  • Sports & Fitness
  • Building & Construction
  • Industrial & Manufacturing

Who is eligible?

  • Small and medium sized businesses globally
  • Businesses who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year
  • Those who advertised directly with us or through a partner

When will customers receive the ad credit?

Starting in late May, Google will begin rolling out the ad credit in phases. Eligible customers will be notified and will see the ad credit applied in their Google Ads account.

How much is the ad credit and how long is it valid?

The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.

The ad credit can be used throughout the year and must be used by 31st Dec 2020. After 31st Dec 2020, the ad credit expires and any unused portion will be removed from your Google Ads account.

Will PIC receive the ad credit?

Yes, any partner advertises their own business meets the eligibility criteria, they will receive an ad credit in that account.

How can we help clients?

  • Consider context and tone – avoid double meanings of words like “protection,” “checkup,” “prevention,” or “virus.”
  • Consider if the message is helpful – edit your ads as needed to let customers know if you offer services like delivery or in-store pick-up. Review shipping settings and estimated delivery time to ensure you accurately reflect current capabilities.
  • Proactively communicate business changes – edit your GMB profile, social media outlets, and ads so customers know if you’re open, closed, or have modified hours.
  • Get your products online with Google Merchant Center – retail is struggling with minimal store visits, but ecommerce is an attractive opportunity to keep your sales coming in. We use anDataFeed Watch, an automated product feed to help keep products, prices, and inventory updated on Google.
  • Consider leveraging YouTube Video Ads – YouTube Ad Traffic has increased by 21% since the beginning of March. Source: WordStream

More Details on Google Support Website

More Details on Google’s Product Feed